How Powerful is Your Brand?
June 16, 2009
June 16, 2009
Defining your brand, especially for a school district, can be a difficult thing, but worth the time and effort! A brand should show the reflection of a school's core values and beliefs that distinguish it from other schools and districts. School districts must recognize the value of branding and its key elements. Upon gaining this branded communication, you will be able to convey the right message to your schools, teachers, parents, and the community.
Michael Goree is President of Growth Strategies Consulting, Inc., a consulting and development firm established in 1991, specializing in strategy and the human side of business. His current clients include: school districts, educational organizations, advertising associations, manufacturing associations, and tribal communities. He has worked with school districts on strategy development, branding, and performance issues. He has presented Consumer Choice and Branding presentations at the 2008 Michigan Association of School Boards Annual Conference, the 2008 Michigan School Business Officials Annual Conference, and the 2008 School Facilities Conference. Prior to starting his consulting business, he worked for an international consulting firm. There he developed long range plans, marketing strategies, and initiated assignments for its HR practice in Florida. His education includes a Bachelor's of Science and Master's degree from Michigan State University.
Michael Goree gave expertise and tips that are sure to help any district recognize the importance of a brand. It is highly recommended that you watch his recorded presentation by clicking below!