Here is a short re-cap on the presentation. The link for the full presentation is available at the end of this article.

The Media Cook Book
Keith Ward, the public relations director from Hunstville School Districts in Alabama taught about the importance of knowing how, when, what, and where to connect with the media. He taught what to do if the situation is in your control and what to do if it's not.

Making Your District Station the Hottest Show Around
Linda Sayler at the Daviees County Public Schools in Kentucky taught about the effectiveness of having a cable station. She covered information on the program they were using including costs and effectiveness. She also taught about the ability that through the station, the district is able to reach a lot more parents.

Note: Watch Linda Sayler's entire presentations online! (We had technical difficulties and were unable to record Keith's presentation.)
Click here to view the recording now!!










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